Find the right tools for your research

We make customer insights, brand / marketing execution, and measurement better, faster, and cheaper using an innovative AI platform and advanced behavioural change technology Brand owners and marketers benefit in 3x ways: #1 — Customer & behavioural insights • Gather rich behavioural insights from your target customers—identifying your brand’s unique choice drivers, barriers, FAQs, pain points and more • Determine the rational and non-rational factors that drive (or inhibit) behaviour change #2 — Behaviourally optimised content creation • Rapidly create powerful, behaviourally optimised marketing content designed to convert • Integrate your choice drivers, emotions, brand evidence, and use proven behavioural science tools to drive behaviour change #3 — Strategic brand & marketing comms measurement • Discover and track your brand (or campaign) performance on key behavioural drivers, determine brand and ad awareness, and business outcomes • Gain diagnostic, actionable insight into primary marketing communications and/or operational challenges to overcome • Ensure your business activities and marketing communications address the true reasons that drive (or inhibit) your brand growth

Ballpark is the fastest way to capture high-quality feedback on product questions, marketing copy, designs and Figma prototypes using surveys, videos and tasks.

XStereotype is an AI-powered platform that can predict how your content will perform across different races and cultures.

Useberry is a one-stop solution for quick remote testing and rich, actionable insights that enable teams to make informed, user-centered decisions. Offering a variety of unmoderated research methods, including usability testing, surveys, 5-second tests, card sorting, tree testing, A/B testing, and many more, Useberry enables teams to gather actionable insights from real users. The platform seamlessly integrates with popular design tools, like Figma and ProtoPie, enabling efficient testing of prototypes and websites. Useberry’s easy-to-use platform helps teams make smart decisions to improve user experiences in their digital products.

Gorilla is the all-in-one platform for Surveys, Reaction Time Tasks, Games, Shops and Multiplayer studies. So you collect high-quality data from large, diverse samples. Fast. Perfect for Experimental Psychologists and Behavioural Scientists.

Build accurate language models with human and AI feedback. The feedback loops you need to fine-tune, validate, and maintain enterprise LLMs.

Get qualitative insights from your customers at the speed of light. GetWhy puts your marketing idea, concept or content in front of your audience, and gathers their response into actionable insights. Feedback given by humans; speed and cost driven by AI

Mabyduck makes it easy to create and run studies that evaluate the quality of AI-generated content, including audio, images, video, and interactive experiences. The platform handles data hosting, rater pre-screening, study monitoring, and real-time results visualization—so you can focus on improving your AI models.

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

About Survicate Survicate is a customer feedback platform and online survey software for product, UX, market research, and CX teams.Build questionnaires from ready-made survey templates, run website surveys, in-app microsurveys, email surveys, mobile surveys, and link surveys, and analyze every response with AI in one feedback analysis hub. Native integrations with HubSpot, Amplitude, Slack, and other tools route insights straight into your workflows, so teams don't just collect feedback, they act on it.

Motives is an AI-powered qualitative research platform that automates interviews, analysis, and reporting for marketing, creative, and insights teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability. Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and cost-effectively.

m-Path empowers researchers to capture human experience as it unfolds in real time. Whether you're conducting ecological momentary assessment (EMA), experience sampling (ESM), daily diary research, or other forms of intensive longitudinal data collection, m-Path provides everything you need in one flexible platform. Easily integrate passive mobile and wearable sensing, context-aware triggering, or deliver ecological momentary interventions (EMIs) and just-in-time adaptive interventions (JITAIs), all without writing a single line of code. Our intuitive study builder dashboard lets you mix and match powerful features to design the perfect protocol for your research question. Collect data seamlessly across iOS and Android devices and gain deeper insight into people’s real-world behavior and experiences.