Find the right tools for your research

WholeSum is a technology company focused on transforming qualitative and unstructured data into structured, statistically robust intelligence for organisations operating in complex, high-trust environments. The platform is designed to address a longstanding gap in analytics: while quantitative data is easily aggregated and modelled, qualitative evidence (such as free-text notes, interviews, and feedback) remains under-utilised - despite often containing the earliest and most meaningful signals. WholeSum’s approach combines statistical inference, comparative judgement, and modern language models within a proprietary analytical framework to ensure outputs are uncertainty-aware, auditable, and reproducible. WholeSum is built to operate as infrastructure within existing systems or for use via our self-serve app, giving organisations the same confidence in qualitative evidence that they already have in quantitative data. Our mission is to enable richer insight, faster learning, and better decisions over time. WholeSum is designed to integrate with enterprise governance and compliance requirements.

Whyser is a research platform that conducts AI-moderated user interviews on your behalf—so you can uncover qualitative insights at scale in hours instead of weeks. Make qualitative research happen when it otherwise wouldn’t. Whyser can also complement your quantitative research by unlocking the qualitative “why” behind participant behavior. Together, they create a powerful mixed-methods research workflow.

Checkbox supports thousands of companies to run easily run surveys, capture insights and automate improvements. With one of the most flexible survey software platforms in the world, we support teams ranging from market research agencies with advanced logic to massive enterprise organizations with millions of responses.

Our mission is to facilitate and promote Open Science with high-quality, minimal-cost tools. Some of the services that we provide include: 1. Free, open source, software (PsychoPy) for generating flexible experiments to study behaviour and neuroscience in the lab (including compatibility with EEG, eyetracking, fMRI and more). 2. Paid-for secure server (Pavlovia.org) to host experiments online for remote data collection. 3. Task creation services. Our team of Scientists can create tasks to fit your brief.

We make customer insights, brand / marketing execution, and measurement better, faster, and cheaper using an innovative AI platform and advanced behavioural change technology Brand owners and marketers benefit in 3x ways: #1 — Customer & behavioural insights • Gather rich behavioural insights from your target customers—identifying your brand’s unique choice drivers, barriers, FAQs, pain points and more • Determine the rational and non-rational factors that drive (or inhibit) behaviour change #2 — Behaviourally optimised content creation • Rapidly create powerful, behaviourally optimised marketing content designed to convert • Integrate your choice drivers, emotions, brand evidence, and use proven behavioural science tools to drive behaviour change #3 — Strategic brand & marketing comms measurement • Discover and track your brand (or campaign) performance on key behavioural drivers, determine brand and ad awareness, and business outcomes • Gain diagnostic, actionable insight into primary marketing communications and/or operational challenges to overcome • Ensure your business activities and marketing communications address the true reasons that drive (or inhibit) your brand growth

Motives is an AI-powered qualitative research platform that automates interviews, analysis, and reporting for marketing, creative, and insights teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability. Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and cost-effectively.

Conduct research or train the next generation of AI. With data sets and tasks completed in just 2 hours by our vetted participant pool.

Versive is an AI customer research platform that helps teams conduct and analyze research faster. Companies like Udacity and IDEO use our conversational surveys, usability tests, and AI synthesis to get faster, richer insights.

ProductPinion is a cutting-edge consumer insights platform designed to help eCommerce sellers boost their sales. Our platform allows sellers to conduct shopper interviews, revealing key buying objections and opportunities for listing and product improvements. We specialize in creating marketplace simulated environments, such as Amazon search simulations, where all variables are controlled, from badges to climate pledge friendly labels. Additionally, our platform enables testers to view any URL and provide valuable feedback. This means sellers can gather insights on their own marketplace listings, search results, or even competitor listings, uncovering information that is typically out of reach. With ProductPinion, small businesses can now make data-driven decisions like Fortune 500 companies, without the hefty price tag.

Ballpark is the fastest way to capture high-quality feedback on product questions, marketing copy, designs and Figma prototypes using surveys, videos and tasks.

Useberry is a one-stop solution for quick remote testing and rich, actionable insights that enable teams to make informed, user-centered decisions. Offering a variety of unmoderated research methods, including usability testing, surveys, 5-second tests, card sorting, tree testing, A/B testing, and many more, Useberry enables teams to gather actionable insights from real users. The platform seamlessly integrates with popular design tools, like Figma and ProtoPie, enabling efficient testing of prototypes and websites. Useberry’s easy-to-use platform helps teams make smart decisions to improve user experiences in their digital products.

Outset harnesses AI to conduct up to 1000 simultaneous, multilingual conversations, simulating a researcher to elicit rich insights. The AI moderator is tailored to probe deeply and respond to participants' feedback. Following the interviews, Outset's AI engine synthesizes the data, summarizing insights, extracting verbatims, identifying themes, and quantifying findings, making research more efficient and comprehensive