FaceReader Online
An academic-grade, web-based platform for facial coding and eye tracking.
Developed by: VicarVision
Support Email: support@facereader-online.com
About FaceReader Online
FaceReader Online uses AI-powered facial coding and eye tracking technology to analyze how real people react to your content. It’s a web-based platform designed for testing video and static advertisements and websites, providing insights into emotions, attention, and engagement. This enables advertising experts, academic researchers, and UX professionals to deepen their understanding of human behavior and enhance the effectiveness of their content and strategies.
The outstanding advantages of FaceReader Online are the fast availability of results, technical implementation support, affordable price, and great communication.
FaceReader Online and Prolific
FaceReader Online is a behavior research platform that allows for the creation of a complete online experiment. The experiment can include questions and video, image or website stimuli. Prolific can then be used to recruit participants for the experiment. This can be done via a link entered in Prolific or directly via FaceReader Online.
Media
Use cases
- Facial coding
Facial coding is a method used to quantify facial behavior in terms of specific facial movements or emotional expressions. These expressions can be assessed while people are exposed to different types of visual content, such as advertisements, websites, or other stimuli. These automatic and in-the-moment reactions allow researchers to pinpoint the exact moments or scenes that elicit smiles, laughter, or surprise. This provides a more complete picture of human behavior.
- Webcam eye tracking
Webcam eye tracking is a method to assess the gaze location of an individual on the screen. For this technology, only a webcam is required, without downloading specific software. By showing what people are looking at when, this technology helps identify user engagement and attention. By using heatmaps and gaze statistics for specific areas of interest, the researcher can quantify which elements draw attention.
- Experiment design
The platform allows for the creation of a complete online behavior experiment. Different facial coding or eye tracking tasks can be randomized and combined with questions. The question options include multiple choice, rating, or open questions. For more complex questions, FaceReader Online can also be integrated with key survey tool providers such as Qualtrics. It also features an extensive results analysis dashboard with graphs and comparisons.
