Labvanced

Labvanced unites proprietary, peer-reviewed webcam eye tracking with emotion detection, remote heart rate, and biosignal capture in a single no-code platform. Combined with established behavioral measures like reaction time, Labvanced reveals not just what a participant does, but the decisions and cognitive processes behind it. Studies run natively online, in the lab, and on mobile, all built through a visual study builder, so you don't need to write a single line of code.

Labvanced, released in 2018, was founded by two researchers whose complementary backgrounds, cognitive science and computational neuroscience, shape the platform directly. Having run behavioral studies themselves during their PhDs, they knew the friction of choosing between rigid survey tools, expensive lab hardware, and code-heavy libraries that demanded a developer. They built Labvanced to remove that trade-off: research-grade measurement and full experimental control, usable without code.

Labvanced's core measurement is peer-reviewed, including the eye-tracking pipeline that powered the largest webcam eye-tracking study to date, with 10,000+ participants, and timing grounded in peer-reviewed methods for millisecond accuracy. Today, more than 35,000 researchers across 40+ countries and 1,500+ universities use Labvanced, spanning academic disciplines from cognitive psychology to linguistics to clinical psychology, as well as commercial teams in UX research, market research, and applied behavioral science. Sign up today to build your experiment!