Webcam eye-tracking platform with attention and emotions analysis, reaction time tests, surveys, mouse and clicks tracking
Webcam eye-tracking platform with attention and emotions analysis, reaction time tests, surveys, mouse and clicks tracking
I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design
Look at your project through the user's eyes with a simple online head and eye tracking software. Webcam online eye tracking is an innovative method that predicts a human eye gaze point using only webcams as data collectors
Attention is a cognitive process that tells us about somebody’s concentration and ability to actively process specific information. It's based on a methodology developed by group of scientists from SWPS and Clemson University succeeded in creating a K-coefficient. This parameter uses eye movement parameters (fixation duration and saccade amplitude) to define the path of attention dynamic of an examined person.
Reaction time or response time refers to the time between when we perceive something and when we respond to it. It is the ability to detect, process, and respond to a stimulus. When running a neuro-research, you may be willing to add this additional layer to the other metrics to see respondents hidden preferences.
There's no better way to learn what your participants think and their declarative preferences than asking them. This is why RealEye allows you to add a layer to your research - follow-up questions. Choose from various questions and build surveys that will enable you to collect and analyze the data on an individual and aggregated level.