Typeform
Run AI-powered research that combines survey scale with interview depth.
Developed by: Typeform
Support Email: support@typeform.com
About Typeform
Typeform's Research Flow helps teams design studies, recruit participants, run AI-moderated conversations, and turn responses into decision-ready insights in hours instead of weeks.
Typeform and Prolific
Typeform and Prolific help teams move from recruitment to insight in one workflow. With Prolific, teams can reach verified participants quickly, then use Research Flow to run engaging surveys and AI-moderated interviews that uncover richer customer insight faster.
Use cases
- 🏪 Market Research
Market research teams use Research Flow to understand audiences, validate opportunities, and pressure-test product, pricing, and positioning decisions — before committing resources. Example studies: Market sizing & segmentation, usage & attitudes (U&A), pricing & packaging validation, brand awareness tracking, concept/messaging testing
- 👥 Customer Research
Goes beyond surface-level survey data to understand why users hesitate, churn, or buy. Research Flow uses AI-moderated conversations to capture emotion, hesitation, and motivation — not just what someone clicked. Example studies: Customer journey mapping, persona development, Voice of the Customer (VoC) programs, churn interviews, win/loss analysis
- 🛠️ Product Feedback
PMs already have behavioral data. What they lack is understanding. Research Flow fills the gap between analytics and action — capturing user reactions to prototypes, flagging friction points, and surfacing the "why" behind the drop-off. Example studies: Feature prioritization, UX/usability research, prototype/concept validation, continuous discovery loops
- 🗣️ Public Opinion Research
Helps orgs understand attitudes, priorities, and preferences of a population — so leaders can make decisions that reflect the views of communities, voters, or constituents they serve. Example studies: Political polling & voter sentiment, community feedback surveys, social issues & public sentiment research
- 📣 Messaging & Concept Testing
Validate messaging angles, pricing pages, or creative concepts with real humans before launching — no learning curve required. Research Flow runs the study and delivers synthesized insight fast enough to actually influence the decision. Example studies: Campaign pre-launch validation, pricing page testing, naming/tagline testing, ad creative feedback
